Upcoming Program Operating Agreement Update
Nothing makes a niche site operator cringe more than seeing those words in the subject line of an email from Amazon. Every time one of those emails come to my inbox my heart shutters a bit.
Most of the time, the worry is unfounded. Most of the time it’s just Jeff Bezos’ army of lawyers updating the operating agreement with legalese that none of us understand anyway.
Not. This. Time.
On April 14th, 2020 at 2:04 p.m. eastern time Amazon fired a shot heard ’round the affiliate marketing world. In one fell swoop, Amazon slashed its affiliate rates by roughly 50% and sent their affiliates in search of higher-paying alternatives.
Here are 3 things I’m doing Immediately following this cut:
Boost Conversions by Adding
It is no secret that adding comparision
If you make them scroll too far down, they will bounce.
If Amazon is paying me less per sale, then one way to make up for this is to simply make more sales.
Shouldn’t we have been doing this before? Yep. But the commission cut amplifies the need to extract the most value out of each visitor.
Search for New Affiliate Programs
Amazon was the 31 game in town. No disputing that. And many of us were guilty of being fairly complacent with having all Amazon links on our site. We had all of our eggs in Bezos’ basket.
There is a TON of affiliate programs out there my addict friends! There is a whole big world out there that many of us have never explored.
ShareASale, Rakuten, FlexOffers, Impact, are just a few.
The folks over at getlasso.co have put together an ultimate database of affiliate programs. Check it out and find some programs that could fit your audience.
Put Ads on Your Site
Most of us affiliate marketers have a generally skeptical view of
We LOVE the idea of increased RPM’s from the ad revenue, but we HATE the idea that we might lose an affiliate sale to an ad click.
It’s time to get over it.
If you have not yet played with ads on your site, now is the time. If you have a newer with lower traffic, then just go for a basic Adsense account. If you have a site with more traffic, then go for one of the other ad networks like